Maria Mroué has been appointed as the Vice President of Communications and Brand for Metsä Group, effective 1 March 2026. She will report to Executive Vice President for Stakeholder Engagement Tomi Salo, joining from the single-family house construction company DEN where she served as Marketing, Communications and ESG Director.

Mroué brings previous communications management experience from organizations including Messukeskus and Finnair and has served as Chair of ProCom, the Finnish Association of Communication Professionals.

Metsä Group's parent company is Metsäliitto Cooperative, which is owned by more than 90,000 Finnish forest owners.