HELSINKI (News release) -- UPM Raflatac, a global supplier of innovative and more sustainable self-adhesive paper and film products, has received a new certificate of validity from leading international assurance service provider, DEKRA, for its Label Life service. This new certificate confers validity to the LCA calculation engine and the whole process of generating LCAs at scale. As a result, customers wanting to communicate their potential impact in the labeling value chain can now do so with increased assurance.

With the EU in the process of developing a 'digital product passport' (DPP) that will be issued for all products on the market, UPM Raflatac decided to be a step ahead of the legislative requirements. The company has designed its product passport prototype (PPP), an environmental declaration, based on existing standards and norms.

Generated by the newly validated Label Life service, the product passport prototype enables UPM Raflatac's customers and brands to communicate their labeling's potential environmental impact. It includes a wide range of metrics that are broken down into life cycle stages: cradle-to-gate, transport-to-customer, printing, and end of life.

"With global regulations increasingly targeting environmental reporting, credibility and transparency are vital to any company with sustainability on their agenda. We wanted to be industry frontrunners and ahead of the regulations with our new product passport prototype," explains Flora D'Souza, Sustainability Manager for Label Life at UPM Raflatac. "We wanted to make sure that the product passport prototypes include all relevant environmental information, and that the declaration stands up to scrutiny. That's why we brought DEKRA on board to ensure that we are delivering the highest quality."