Ahlstrom-Munksjö promotes sustainable lifestyle through the #GreenSource initiative - Global Paper Money

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Ahlstrom-Munksjö promotes sustainable lifestyle through the #GreenSource initiative

FINLAND (News release) -- Ahlstrom-Munksjö is one of the founding members of the #GreenSource initiative to promote the role of forest-fiber industries in the effort to achieve the EU's climate neutrality target by 2050. #GreenSource brings together members of the European Pulp Industry Sector Association (EPIS) and the Confederation of European Paper Industries (Cepi).

The forest-fiber industry wishes to play a central role in offering solutions that respond to the needs of the European citizens and contribute to a sustainable lifestyle, while making sure that forests keep growing, absorbing CO2 and protecting biodiversity.

A recent scientific study commissioned by Cepi on the Climate effect of the forest-based sector in the European Union shows that, thanks to the forests and forest-based products, 806 million tons of CO2 is taken out of the atmosphere every year - this corresponds to 20% of the EU's annual emissions - while bringing 3.5 million jobs, especially to rural areas.

"Fibers are at the core of everything we do. We add value by combining fibers with our knowhow and advanced technology, exploring new functionalities and new applications. Sustainability, innovation and quality are central in all our solutions, says Eva Thunholm, Vice President, Insulation business.

"We are, and will continue, empowering people to make sustainable choices by providing a growing portfolio of climate-friendly products based on sustainably-sourced, renewable, and recyclable materials," says Anna Maija Wessman, EPIS Secretary General.

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