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I have recently seen several examples of narrow thinking. I’ll avoid embarrassing the guilty by staying away from specifics. However, in the general case, the pulp and paper industry in the developed world has suffered mightily in the last decade or so by not paying attention to sea-changes in conditions. It is one thing to anticipate what might happen, even if you are wrong, as compared with thinking things will not change and being blind-sided.

In some areas we are doing better than in the past, in others we are not. The key for you, the reader, though, is this: what are you doing? If you think a narrow little world which you have carefully carved out for you and your company will last in perpetuity, you are sadly wrong. You will wake up one of these days wondering what happened. The wise will expand their horizons now and continue to do so in the future.


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