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The Final Word by Jim Thompson
I started out so positively in the opening editorial, I dislike ending negatively, but there is a milestone we should note. Forbes magazine, a publication I have read for nearly 40 years, recently became so thin it went from perfect binding to a stapled binding for the first time in my memory. This is not necessarily a reflection on Forbes (or paper itself) as much as a reflection on the state of advertising today. Interesting times.

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