PARSIPPANY, N.J., U.S.A. (News release) -- Sun Chemical has launched SUNFOODS^TM Natural Colorants, a product line available in the Americas, Europe, Middle East, and Africa that can match a wide array of industry standard and custom colors that can be applied to a variety of food and beverage products.

This new line of natural colorants will be introduced under the "Inspired by nature" campaign to the food and nutrition marketplace at booth #1939 during Supply Side West in Las Vegas from October 31 to November 4.

"Building on more than 40 years of experience cultivating natural food ingredients and natural color extraction, we're excited to showcase our new SUNFOODS Natural Colorants product line at the premiere gathering of food and nutrition professionals worldwide," said Sophia Jin, Business Manager Americas and EMEA, Food and Nutrition, Sun Chemical. "CPG's and consumers are demanding natural color solutions that fit their brand requirements. We look forward to demonstrating how SUNFOODS can help meets those demands."

Sun Chemical's new "Inspired by nature" campaign presents natural colors extracted from algae, vegetables and fruit with its proprietary formulation technology. SUNFOODS Natural Colorants can be used for food and beverage, including bakery, dairy, pet food, beverage, confectionary, and more.

When combined with Sun Chemical's LINABLUE^® natural blue spirulina, Sun Chemical's color offering for food and beverage creates a complete rainbow of options for formulating with natural colorants. Using the LINABLUE ^® natural blue spirulina extract, alone or in combination with SUNFOODS^TM Natural Colorants, Sun Chemical has achieved vibrant green, violet, and blue colors shades in a variety of applications.

To learn more about Sun Chemical's new SUNFOODS offering and other food and nutrition solutions, visit booth #1939 at Supply Side West in Las Vegas.