Culture & Marketing

The Sustainable Business Council has recognized Green Bay Packaging Inc. as a 'Green Master' within its Green Masters Program®.

The global environmental non-profit CDP has published its annual A Lists, recognising companies for leadership in environmental transparency and performance. Out of nearly 20,000 companies scored globally, only 23 achieved the highest rating - the Triple A . Metsä Board was one of these companies and the only Nordic company on the Triple A list.

The milestone anniversary reflects a legacy of packaging breakthroughs, industry leadership and building customer trust.

Marketing trends in 2026 reveal a paradox for brands: rising AI-driven discovery alongside demand for real, human connection.

Concrete solutions don't usually grow on trees. But when they do, they grow in Finnish forests. Kuura Saunawear collection demonstrates that fashion doesn't have to be unecological, showing that change for the better is possible.

UPM has reaffirmed its leading position in sustainability by achieving leadership-level scores in the 2025 CDP assessment. The company's rating reflects its environmental efficiency and transparent reporting on climate, forest, and water-related actions.

Sustainable forestry is significant for its role in protecting environmental integrity, supporting social wellbeing, and enhancing long-term economic resilience.

Saica Pack, the division of the Saica Group that produces corrugated board packaging, has supported customer Forthglade by producing signage to be displayed at carefully selected National Trust places across the UK. For fun, visitors can take a picture of their dog posing by the signs at twelve National Trust properties participating in the Pooch Passport scheme.

Mondi's nine award-winning solutions showcase innovation across paper-based, recyclable and high-performance packaging.

Stora Enso, Krekelberg Flock Products, and Flocktechniek - C&B Innovations have collaborated to transform Papira, Stora Enso's plastic-free wood foam, into a 3D structure with a soft, velvety surface using advanced flocking technology. The surface is enhanced with a cellulose-based flock fibre from Krekelberg, applied by Flocktechniek - C&B Innovations.

The advanced solution is specifically designed to improve indoor air quality while significantly reducing energy consumption.

CDP recognises Mondi's leading practices with a prestigious 'A' score for Forests and 'A-' for both Climate change and Water security.

In addition to climate action, Ahlstrom has received ratings for its Water security and Forests disclosures, achieving a score B for both themes.

Efforts underscore the company's commitment to Building a Better World™ through contributions to more than 120 nonprofits and public schools.

MM Group's exceptional ranking reflects the breadth and quality of its ESG disclosures across environmental, social and governance criteria. PwC's methodology explicitly rewards transparent, quantitative reporting, and MM achieved strong results in several areas where measurable data and clearly defined targets are required.

Metsä Group's innovation company Metsä Spring has developed a new fibre-based punnet for packaging of fresh berries, fruit and vegetables.

Lecta, the Spanish producer of speciality papers for labels and flexible packaging, has launched Metalvac Ice Cream, a recyclable metallised paper developed for flexible packaging in the ice cream and frozen food segment.

Ahlstrom, a global leader in fiber-based specialty materials, launches an enhanced water-filtration material range based on its patented Disruptor® technology. These next-generation water-filtration materials are designed to address some of the most urgent drinking-water challenges facing consumers, municipalities, and the water industry today.

Georgia-Pacific has announced two significant educational investments aimed at strengthening the pipeline of future industry professionals.

Magnera, a leading supplier of advanced material solutions, today announced the launch of its next-generation solution for nonwoven textiles. Magnera's proprietary innovation delivers fluid repellency needed by healthcare professionals and other industries without the use of per- and polyfluoroalkyl substances (PFAS).

Greif has been included on the list every year since its inception, underscoring the company's long-standing commitment to environmental stewardship, social responsibility, and strong corporate governance.

National Gypsum has donated $1 million to be shared across 40 schools and nonprofits in the United States and Canada as part of its annual NGC Giving program. Now in its fifth year, the initiative supports organizations that provide science, technology, engineering, and math (STEM) learning opportunities in the communities where our associates live and work.

Building on Strong Legacies highlights progress, transparency, and commitment to responsible growth

The offering replaces the Polish bicycle manufacturer's previous cycle packaging, which relied on plastic materials.

The award signifies that SCA ranks among the global top performers in terms of transparency, strategic sustainability work, and concrete actions in these areas. In this year's CDP evaluation, SCA is placed on the A-List in the Climate and Forests categories.