Principal Consultant
at
Insight + Action
Susan Cornish is Principal Consultant at Insight + Action, a company she founded in 2017. Susan is a life-long researcher and strategist, always interested in digging deeper to understand the reasons why, and determining how changes can be made.
At Insight + Action, Susan helps clients define issues and research questions. She leads client engagements and manages all aspects of projects from research design and data collection, through analysis, reporting, and other deliverables.
Prior to Insight + Action, Susan was a Vice President at several global Consumer Insights firms. Here she worked with brand owners in Marketing, contributing to product and packaging development decisions. On the supplier side, Susan led research teams, developed more focused reporting methods, and worked with clients and IT to create client portals and automated reporting.
Susan has in-depth knowledge of packaging sustainability and the recycling industry, plus expertise in all aspects of product and packaging innovation research. Susan has worked with global clients in many sectors including packaging, consumer packaged goods, hospitality and foodservice, waste management/recycling and recycling non-profits.
Susan holds an Honors BA, 1st Class, from Simon Fraser University where she majored in Geography and Economics. She has an MSc and PhD from the University of Toronto where her dissertation research focused on product innovation.