KINGSEY FALLS, ON (News release) -- To mark Earth Day's 50th anniversary, Earth Day Canada and Earth Day Initiative, in collaboration with Corporate Knights, have released the 50 Top Business Moves for the Planet. Cascades is pleased to be included on this list for its pioneering role in recycling. The Company's strong dedication to promoting recycled fibres in the manufacturing of its products played a key role in this decision.
"In the 1950s, we could not have foreseen that the simple idea of diverting material from landfills to recovery would go so far. By giving new life to this material, we reduce the pressure on natural resources and minimize waste. Even though the idea wasn't popular at the time, I am very proud that we were true to our values and ideals, and continue to honour them today" said Alain Lemaire, co-founder and Executive Chairman of the Board of Directors of Cascades.
"Today, 83% of the material used to make our products still comes from recovery and 77% of our residues are recovered. Thanks to the efforts and creativity of our employees, we continue to develop products for our customers that help them redefine their markets and reduce their environmental footprint. At the same time, we are continuing our efforts to lower our energy and water consumption," said Mario Plourde, President and CEO of the company.
"The Green 50 are examples of moments that reveal the profound impact that corporations can have on the planet when they lead change rather than follow it," said Pierre Lussier, Executive Director of Earth Day Canada. "The Top 50 isn't an endorsement of a company's entire corporate legacy. It's a recognition that one act--one sustainability chief's initiative, one big-tent collaboration with non-profits, regulators and like-minded companies, one sustainably minded CEO--can shift the tides," added Mr. Lussier.
The list of the 50 positive business moves for the planet can be found on the Corporate Knights website. Cascades would like to congratulate its business partners who also appear on this list.