The data in the opening column for this issue was easily pulled from our standard data resources on PaperMoney. One, of course, is the PM40 Index. The other, is the department we call “RearView.” This is possibly the most powerful, yet most underutilized data source in the industry. When you click through to it, you will find it is a PDF. The ability to zoom in and out is what makes it powerful. Zooming out, once you understand the color scheme legend, provides the proverbial “30,000 foot” look at the industry. Zooming in provides detailed data about each company that makes up the PM40. I suggest you check it out today.