Stockholm, Sweden, 05 September 2008 -- In a move to improve its offering to consumers, and to strengthen its competitiveness and profitability, SCA is investing in a new tissue plant in Mexico.
“This is a strategically important investment. The plant, which will be located near the key markets in and around Mexico City, will be integrated and highly efficient,” said Jan Johansson, SCA’s president and CEO. “It will provide us the opportunity to enhance product quality and thereby improve our profitability and our offering to consumers.”
Mexico is one of the identified growth markets for SCA's paper and hygiene group. Mexico has a stable economy, with a rapidly growing middle-class, low inflation, and robust economic growth.
Currently, SCA’s sales of hygiene products in Mexico and Central America total SEK 2910 million (USD 458 million), of which about two thirds is attributable to tissue. The tissue market in Mexico is well consolidated and SCA is currently second, with a market share of 18%. Producer brands, including SCA’s, are totally dominant on the Mexican convenience goods market.
“Market growth in Mexico has been 4%-5% annually during the past five years and our assessment is that the market will grow approximately the same in the immediate years ahead,” Johansson said.
Nearly 30 years ago, SCA formed a joint-venture company for hygiene products in Mexico. Jointly with the local company Copamex, a successful business was developed in personal care hygiene products. In 2004, SCA bought out Copamex from the joint venture company and at the same time, SCA had the opportunity to acquire 50% of Copamex’s tissue operations, which shortly thereafter became a 100% acquisition.
The new investment is strategically important to advance positions with regards to profitability and customer offering.
In a first phase, a tissue machine will be built for dry crepe production, with a capacity of 60,000 tons per year. The project also comprises a recycled fiber plant, a converting hall with three lines for toilet paper, and a distribution center. The start-up is planned for end of 2010. The investment amount is SEK 1525 million (USD 240 million).