Each issue of PaperMoney is approximately 500 fact filled pages.
Logout
Click here for Pulp & Paper Radio International
The Paperitalo Library
Free Downloads
Search
My Profile
Login
Management Side
Newpage Modifies Product Lines Following Stora Enso North America Acquisition
Print
Miamisburg, Ohio, USA, 21 May 2008 -– NewPage Corporation announced plans today to integrate its Premium, No. 2, and No. 3 paper lines as a result of its acquisition of Stora Enso North America (SENA).

“As we come closer to establishing our line-up of products, we've taken great efforts to simplify and structure our grade offerings in a manner where we provide our customers with products that not only have a strong brand recognition, but also the performance, quality, and reliability they've come to expect from NewPage,” said Steve DeVoe, general manager, sheets and caliper papers.

The NewPage Premium coated product offering is as follows:

Centura® is NewPage Corporation's premium coated product offering, known for its smooth finish and print quality, 96 brightness, and full range of finishes; gloss, silk, dull, and matte. Centura is manufactured with 10% post-consumer recycled fiber and features triple chain-of-custody certification (Forest Stewardship Council© (FSC) Sustainable Forestry Initiative® [SFI] and Programme for the Endorsement of Forest Certification [PEFC]).

Signature True® will be eliminated from the NewPage product portfolio. For Signature True sheet-fed products, this change will be effective 02 June 2008. This change is immediate for the Signature True web product offering.

The NewPage No. 2 coated product offering is as follows:

NewPage will continue to offer Sterling® Ultra and Productolith® in the No. 2 sheet-fed and web grade offerings. Trusted by customers for excellent runnability and printability, Sterling Ultra and Productolith offer various basis weights in gloss, dull, and matte finishes with a 90 brightness. Sterling Ultra sheets are manufactured with 10% post-consumer recycled fiber and feature FSC certification. Productolith sheets are manufactured with 10% post-consumer recycled fiber and feature triple chain-of-custody certification (FSC, SFI, and PEFC.)

NewPage will support three brands within the No. 3 product offering:

Effective 02 June 2008, Anthem® product specifications will change in brightness from an 87 to an 88 with a cleaner, blue-white styling.
NewPage will continue to support the Gusto and Fortune grade offerings.

“This latest announcement is further evidence of our commitment to customers to quickly integrate NewPage and Stora Enso North America. We feel the result is a solid, simplified, and sustainable product offering across a wide range of product categories. This includes a tremendous selection of environmentally friendly products made by a reputable and reliable producer, particularly critical in today's era of heightened environmental sensitivity,” stated Dave Deger, vice president, marketing.

Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with USD 4.7 billion in pro forma net sales for the year ended 31 December 2007. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint, and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications, and direct mail advertising.

NewPage owns paper mills in the United States and Canada in Kentucky, Maine, Maryland, Michigan, Minnesota, Nova Scotia, and Wisconsin. These mills currently have a total annual production capacity of approximately 5.5 million tons of paper, including approximately 4.3 million tons of coated paper, approximately 920,000 tons of uncoated paper, approximately 300,000 tons of specialty paper, and approximately 3.2 million tons of pulp.

For more details, visit www.NewPageCorp.com.

 

Related Articles:


Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: