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Management Side
NewPage Broadens Market
Print

Miamisburg, Ohio, USA 09 October 2012/PRNewswire/ -- NewPage Corporation (NewPage) today announced that it is strengthening its commitment to the uncoated freesheet market segment and broadening its reach for its Ideal® products.

"NewPage continues to diversify into new market segments in order to meet the evolving needs of our customers, as well as position us as a long-term, sustainable supplier," stated Kris Morrow, commercial product manager for NewPage uncoated grades.

Ideal attributes include a 92 brightness, brilliant blue-white shade, excellent ink holdout and optimal opacity. Ideal meets the exacting needs of any print application while remaining within a tight budget. It is recommended for end use such as annual reports, brochures, catalogs, coupons, direct mail, financial documents, newsletters and manuals.

Ideal provides superior versatility and is a good choice for the most demanding printing applications. It is designed to perform in heatset web, coldset web and sheetfed printing applications.

Morrow added, "Ideal is known for its top tier properties that meet rigorous printing and finishing demands. Its smooth, even surface yields a high-quality look and feel for a printed piece, and its consistency and reliability allows printers and converters to feel confident in their ability to maximize operational efficiencies."

About NewPage

NewPage is the leading producer of printing and specialty papers in North America with $3.5 billion in net sales for the year ended December 31, 2011. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.

The company's product portfolio is the broadest in North America and includes coated, specialty, supercalendered and uncoated papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners.



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