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Management Side
Jornal do Brasil Becomes 100% Digital Newspaper
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Rio de Janeiro, Brazil, 26 August 2010  /PRNewswire/ Starting 01 September 2010, Jornal do Brasil (JB), celebrating its 119th year, will become the first 100% digital newspaper in the country.

The decision, a product of the future of print media throughout the world, also resulted from a daily survey that JB conducted through newspaper advertisements and via its Web site, jb.com.br. In the survey, JB invited readers and Internet users to provide their opinion of media preferences and consumer habits, including innovative digital platforms.

Similar to prestigious communication outlets throughout the world, JB is updating the way it interacts with readers, promoting environmentally sustainable practices and continuously making improvements in line with the latest technologies. This helps ensure that its 100-year old brand and quality content remain available for present and future generations of readers. Thus, JB continues its pioneering path, having in 1995 become the first Brazilian newspaper on the Internet.

In JB's opinion, the economic and environmental costs of paper are unsustainable and unnecessary in today's world. For every day that a newspaper such as JB is not printed on paper, 72 trees are kept from being cut down. Given the greater or lesser number of sections during the week, in a year's time more than 30,000 trees are saved.

Just one Sunday issue uses up 200 trees that take years to grow and occupy 40,000 square meters of forest. This equals four and a half soccer fields. Using the digital method for a period of one year can save more than 1200 Maracana-size stadiums of forest. For a JB issue to be printed on paper, an average of 10,000 liters of water and 40 Mw/hour of energy per day are used. Nature takes six weeks to decompose just one copy of the newspaper printed on paper.

Readers can still print, at their discretion and without wasting paper, whatever part of the newspaper they want from their homes or offices.

In this new phase, JB's digital content will be divided into three areas of concentration: Real Time, Digital JB and Blogosphere, in association with the publisher Sociedade Aberta.

JB will be compatible with all digital readers. Its layout on e-paper will automatically adjust to any computer screen.



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