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Graphic Packaging International, Inc.,
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Marietta, Georgia, USA, 08 July 2009 -- /PRNewswire/ -- DuPont Packaging & Industrial Polymers (P&IP), Graphic Packaging International, Inc., Scanbuy, Inc., and Augme Mobile announced that they have entered into a joint marketing agreement to promote technologies that enable packaging to interact with consumers. The packaging-based marketing alliance enables Graphic Packaging and DuPont P&IP to leverage leading edge mobile applications of its technology partners, specifically Scanbuy's mobile 2D barcode platform and Augme Mobile's AD LIFE mobile marketing and CRM platform.

Mobile two-dimensional barcode ("2D barcode" or "2D Code") technology allows consumers to access mobile content without having to type long URLs or search for information by SMS/text message keyword. By placing 2D barcodes on packaging, marketers can connect consumers through their mobile phones, to additional product information, coupon offers, or promotional messaging like recipe ideas. Graphic Packaging and DuPont P&IP have demonstrated the ability to commercially print 2D barcodes on a wide variety of rigid and flexible substrates.

DuPont P&IP has centered its mobile innovation activities on Scanbuy's solutions including a 2D barcode called the EZcode. This format was especially designed for the camera phone and it is widely used by major marketers around the world. It also provides strong performance in small footprint areas (as small as one-half inch square) and low light environments which are typically critical for consumer packaging applications on both rigid and flexible materials. Scanbuy recently released the specifications of this barcode format to the public. The code format can be read today using a mobile application called ScanLife which is compatible with the world's most commonly used mobile operating systems.

Graphic Packaging has focused its mobile marketing efforts around its Snap2C packaging initiative - a fully integrated mobile marketing packaging infrastructure powered by its technology partner, Augme Mobile. Augme Mobile (augmemobile.com), a leader in mobile marketing solutions and services, offers a comprehensive web-based marketing platform that provides marketers, brands, and advertising agencies the ability to create, deliver, manage, and track interactive marketing campaigns. Augme Mobile's AD LIFE platform facilitates consumer mobile interaction through 2D barcodes, audio recognition, image recognition, SMS and other leading mobile consumer response mechanisms, while maximizing the value of each consumer interaction with its market-leading array of turn-key mobile promotions and mobile content.

Graphic Packaging and DuPont P&IP, leading producers of rigid and flexible packaging, are now offering this interactive technology to their global Consumer Packaged Goods (CPG) customers.

About Scanbuy Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a mobile application, Code Registry, Code Clearing House and Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, Italy, and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Graphic Packaging International, Inc., a subsidiary of Graphic Packaging Holding Company (NYSE: GPK), headquartered in Marietta, Georgia, is a leading provider of paperboard packaging solutions for a wide variety of products to food, beverage, and other consumer products companies. The company is one of the largest producers of folding cartons and holds a leading market position in coated-recycled boxboard and specialty bag packaging. The company's customers include some of the most widely recognized companies in the world. Additional information about Graphic Packaging, its business, and its products is available at www.graphicpkg.com.

About DuPont P&IP

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.

About Augme Mobile

Augme Mobile offers the first and only comprehensive web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels. Augme Mobile solves the "mobile marketing puzzle" of wireless carriers and fragmented technology through an integrated solution that delivers interactive marketing content through traditional media channels to the mobile consumer on-demand. Augme Mobile's fully integrated mobile marketing platform fulfills the advertiser's need to offer interactive multimedia mobile content, while simultaneously satisfying the consumer's desire for easier and more robust mobile connectedness.



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