Thompson Private Letter for February 2014
Staff
Subscribe to the Thompson Private Letter here.
Contents
Opinion: Branding still counts
Prediction: Brand development will undergo further cross channel extensions
Application: New product from Newark
Investigation: Demanding better toilet tissue
Speculation: Substitution materials with a luxury feel
Commendation: Kleenex
Recommendation: If you make newsprint...
Conclusion: But I'm not old!
|