The Final Word by Jim Thompson

I get tired of generalizations about our industry. The reality is, we still make all the grades of paper we have ever made. Another reality is, of course, that some grades are in decline. The challenge is to be the last mill standing in a given grade. That is done by being the best mill standing in a given grade, which means economy, quality, safety -- you get the idea.
It is like the old story about outrunning a lion. I don't have to outrun the lion -- I just have to outrun you.