The Final Word by Jim Thompson Paperitalo Publications has differentiated itself over the years by speaking frankly. We find our audience to be loyal and continuously growing because we are willing to point out those actions in our industry we find helpful and calling out those we find harmful. A case in point is the opening editorial in this issue about Rock Tenn acquiring Smurfit Stone. Thank you, loyal readers, for sticking with us and supporting us as we pursue a policy of telling the story straight. Your loyalty has turned us from an ugly duckling to a respected source for news about the pulp and paper industry worldwide.