Helen Roush, Executive Vice President of Paperitalo Publications

In a release article from DS Smith, it stated that Pomurske Mlekarne, a leading dairy producer in Slovenia, has implemented DS Smith Light Wrap.

The article states that "By implementing DS Smith Light Wrap, Pomurske Mlekarne improved shelf presentation, enhanced pack stability and increased material efficiency -- all through a solution that integrated seamlessly into existing packaging lines without requiring machine modifications."

The article goes on to state that "Product appearance plays an important role in shaping consumer perception. For Pomurske Mlekarne, maintaining a consistent shelf presentation became a growing priority as some multipacks began losing shape over time. As wraps deformed, the overall appearance of products became less consistent, highlighting the need for a solution that could improve pack stability while fitting seamlessly into existing production processes. The new solution had to deliver visible improvements quickly, while also ensuring business continuity. We knew we needed to take action, but it was important for us to find a solution that could deliver tangible improvements without creating additional complexity in production, says Anja Sever Bertalanič, Head of Development & Quality Control at Pomurske Mlekarne.

To address these challenges, Pomurske Mlekarne implemented DS Smith Light Wrap. The solution was tailored to the specific product through the optimisation of key design parameters, improving packaging performance while maintaining operational simplicity. Integration into existing packaging lines was straightforward. No machine modifications were required, and production settings remained unchanged, significantly reducing implementation complexity. The biggest advantage for us was that we were able to improve our packaging performance immediately with a solution that integrated seamlessly into our existing processes, recalls Bertalanič."

We will keep you apprised of further developments.