Helen Roush, Executive Vice President of Paperitalo Publications

Holy roll of toilet paper!

Charmin went big in a recent announcement.

Charmin recently announced its Forever Roll of toilet paper that lasts a month (based on a two-person household) before changing the roll.

The roll is 12 inches in diameter and weighs 2 lbs with 1700 sheets of paper. One can purchase a starter kit, which has 2 rolls of toilet paper, and a toilet paper stand that accommodates the roll.

In its press release, it states that "Charmin is taking comfort to new lengths - literally - with the Forever Roll. Available online and rolling into retailers nationwide for the first time this month, the Charmin Forever Roll is designed to last longer so people can keep going (and going) without the fear of running out.

"We know changing the roll all the time is a big pain in the butt. That's why we created Forever Roll and are bringing it to people at retailers nationwide - the same soft, two-ply Charmin you love, but a bigger roll to keep you covered so you can enjoy the go for up to one month before changing it, said Jessica Hastings, Charmin Vice President, Procter & Gamble. It's a roll that works harder so you don't have to. Plus, it's quite the conversation starter."

The product is available at select retailers and even comes with a 30-day money back guarantee.

Well done, Charmin! Big roll, big comfort -- and one less thing to worry about every month.