Helen Roush, Executive Vice President of Paperitalo Publications

Just when people thought things were returning to "normal," another round of hoarding has begun.

In a recent article from USA Today, it states that shoppers are panic-buying toilet paper again. The article states that the "latest rebound in toilet paper demand comes as the delta variant drives COVID-19 cases and deaths."

The article goes on to state that:

"Manufacturers of toilet tissue say they are responding to the latest increase in demand. Kimberly-Clark, which makes Cottonelle and Scott toilet tissue, and Kleenex, is monitoring the situation closely, and working hard to produce more toilet paper and other essential paper products to best meet consumer needs, the company said in a statement to USA TODAY. We remain vigilant with consumer demand and will continue to produce and ship as much product out to retailers as possible.

Georgia-Pacific, which makes Angel Soft and Quilted Northern toilet paper as well as Brawny and Sparkle paper towels, "continues to produce toilet paper and towels 24/7 across our system, the company said in a statement to USA TODAY. Our customers may be experiencing small demand surges locally and we are responding. Like other manufacturers, we continue to face a variety of challenges across the supply chain including shipping, transportation, logistics and labor."

The Wall Street Journal reported in a recent article that "Procter & Gamble is ramping up production as demand increases. The moves come as several retailers said P&G is limiting shipments of paper products to stores. The maker of Charmin toilet paper and Bounty paper towels is speeding up production lines, running factories 24 hours a day, seven days a week and investing to increase shipping volumes, a company spokeswoman said."

Stay tuned (and don't squeeze the Charmin)!