Helen Roush, Executive Vice President of Paperitalo Publications

"We are what we repeatedly do. Excellent, therefore, is not an act but a habit." - Aristotle

Is your company in the habit of offering excellent customer service to your customers? As we all know, businesses do not exist without customers.

Through offering excellent customer service, a customer will more likely stay with a company longer. Retaining existing customers is cheaper than attracting new ones.

Offering excellent customer service involves meeting your customer expectation, as well as, understanding your customer needs and meeting them. How often do members of your staff talk to your customers?

Employees need to understand that they are, in fact, ambassadors for the company employing them and that their actions (both good and bad) reflect upon their company.

Training all employees to provide a top notch level of customer service is crucial. A culture of serving clients must pervade throughout the entire company. Employees must have a thorough understanding that meeting the needs of their customers is a must.

Remember, offering excellent customer service is cheaper than offering bad customer service.