Cascades Adds Scent to Paper
Charlotte, North Carolina, USA, 28 May 2009 -- (BUSINESS WIRE) -- Businesses looking for a twist on standard print marketing initiatives may now add a new product for consideration, Olfaprint scented paper. ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, and its consumer products partner Envirodine, will distribute the new Olfaprint scented paper line by Cascades Fine Papers Group. Canadian-based Cascades is an environmental fine papers and packaging producer.
Olfaprint scented paper incorporates a patent-pending technology that features superior fragrances embedded into the paper during the manufacturing process. Fragrance is diffused directly from the paper, requiring no external activation, such as scratching or peeling, as with other technologies. The result is a stronger, longer-lasting, and highly accurate scented paper that is compatible with high-quality professional printing and finishing options.
“Olfaprint is an exciting addition to our comprehensive scent delivery product portfolio,” said Tom Conroy, CEO of ScentAir. “Businesses now have the option to extend their scent marketing communications well beyond the in-store experience. The potential creative applications for this new technology are endless.”
Through the partnership, ScentAir and Envirodine will serve as the exclusive distributors of Olfaprint in the United States and Canada for all noncosmetic industries. Customers may scent the paper with any of ScentAir’s existing fragrances or with a custom fragrance.
Olfaprint scented paper is made from 100% post-consumer waste and is U.S. Postal Service approved for mailing.
ScentAir Technologies, Inc. (www.scentair.com) is the leading global provider of scent marketing solutions. ScentAir’s patented delivery systems and high-quality fragrances help enhance environments, communicate brands, and create memorable experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAir’s technical deployments also are found in engineered systems for military training and aviation simulation. ScentAir is a privately held company located in Charlotte, North Carolina.
Cascades Fine Papers Group Inc. (www.environmentalbychoice.com) is a Canadian leader in environmental and security fine papers manufacturing, with a century-long reputation for craftsmanship. As an environmentally friendly company, the Group produces fine papers that contain 30% and 100% post-consumer fiber and works on an ongoing basis to reduce our environmental footprint on the planet.