The Final Word by Jim Thompson Here at Paperitalo Publications we have been closely examining our offerings and value we bring to readers and advertisers. One of the moves we have made is to beef up our content. Steve Roush, our new publisher and editor is tasked with this. The other is to hone our performance metrics. We can confidently say we have the most accurate and best metrics in the pulp and paper trade publications worldwide--we are better known and more widely read than any others of which we are aware. For that, we thank you.